The importance of learning entrepreneurship in today’s youth

The amount of job vacancies available to graduates and school-leavers continues to dwindle, making it very important for your child to learn how to be an entrepreneur. Children of today need to learn how to be successful by being ambitious so that they can have a brighter future and help to change the face of the economy.

Helping parents instill this ambition at every stage of their child’s development is new book, Enterprising Child. Written by mum and enterprising business woman, Lorraine Allman, Enterprising Child gives parents the keys to unlocking the creative potential of their children; through hundreds of fun activities, plus insights from some of the UK’s best-known entrepreneurs.

With experience of launching, running and dusting herself off from a range of business endeavours – she established one of the first online business information portals in the UK – Lorraine believes encouraging entrepreneurial traits in our children is the greatest gift we can impart; to help them succeed at work and generally in life, to become happy, confident individuals while feeding the future economy with inventive and ambitious contributors.

Enterprising Child taps into Lorraine’s (and other parent’s) experiences, as well as some of Britain’s other leading lights: The Apprentice winner Tim Campbell MBE, Paul Lindley (Ella’s Kitchen), Laura Tenison MBE (JoJo Maman Bébé), Kirsty Henshaw (Dragons’ Den tamer) and many more.

Offering a unique insight into the nature and development of the entrepreneurial mindset, Enterprising Child gives parents the tools to help their kids at every age – from four to fourteen.

Learn ‘games’ that will instill an enterprising outlook in the youngest of children

Teach the value and importance of money, from saving to spending

Understand, embrace, and manage risk

Encourage ambition and aspiration

Show them how to inspire and lead others, and work as a team

Understand the role of the parent in developing entrepreneurial characteristics

Lorraine says: “As a parent myself I know how bleak the future might seem for our children as they progress towards working age. Young people who learn entrepreneurial skills and attitudes will not only be more likely to stand out in the job market, but will also be equipped with essential life skills. The role of a parent in encouraging and developing these traits is absolutely crucial.”

While our schools are making progress when it comes to ‘teaching’ entrepreneurial skills, there’s still a long way to go. Parents have the power (and responsibility) to bridge this gap, helping their children recognise and fulfill their potential, while having fun at the same time!

Enterprising Child (ISBN 978-1-78133-009-8), published by BookShaker, is available from Amazon priced £13.95.