Children’s footwear brand Skribbies have become 1 of 9 finalists selected for House of Fraser pop up shop (Pop at HoF) The Great Retail Revival Foundation has revealed.
Earlier this year not for profit foundation The Great Retail Revival teamed up with department store group House of Fraser to offer 10 promising retail brands the opportunity to trade through a concession within their flagship Oxford Street store in a pop up market entitled ‘POP at HOF’ to be held in May this year & an e commerce platform online at houseoffraser. co. uk. The selected finalists will also be mentored by the experienced House of Fraser and Great Retail Revival Foundation teams to get them ‘High Street’ ready.
Over the last 6 weeks retail brands from across the country have been whittled down to compete in this two stage competition, which included submitting a 2 minute video pitch with 20 short listed businesses then pitching live in front of an expert judging panel.
We can now announce the 9 businesses who have been selected for the Pop at HoF are: Skribbies, Alison at Home, Cocorose London, Jouleberry, Lexie Sport, Rock A Bye Baby, Squid London, Syndicut Boxers and Love Ur Look. The 10th brand will be selected by public vote in the coming weeks. The pop up store will run for two weeks from the 8th to the 26th of May, upon which a single brand will be chosen and given the opportunity to retail at House of Fraser for an entire year.
Finalist Jennifer Duthie, creator of kids shoe brand Skribbies says “We are so thrilled to have been selected as one of the 9 finalists to have a pop up shop in House of Fraser. I came up with the concept for Skribbies, a customisable kids shoe that can be drawn on over and over again, their unique wipe clean surface enables children to alter the look of their shoes as often as they like. I have been selling them successfully online through my own website, but I didn’t know how to take the brand to the next level. Having a pop up in House of Fraser will be a massive platform for Skribbies and an amazing learning experience. Since being given this opportunity at HoF other retailers are already getting in touch with interest in ordering”.
Find out more about The Great Retail Revival here http://www. thegreatretailrevival. org/