New research from NIVEA SUN has shown a surprisingly lax attitude to sun safety in the UK. A startling 1 in 5 parents believing the UK sun is less damaging than the sun abroad.
The comprehensive research, based on a survey of 1500 UK parents reveals a lack of concern and awareness regarding sun safety, which may be putting their children’s skin at risk. Around 40% of parents do not use suncream on their families during the UK summer and half don’t take any fresh water, hats or sunglasses for their kids on UK beach holidays.
These figures are quite alarming. While the UK isn’t famous for its sunny, clear blue skies, there is still a risk of sunburn even on cloudy days, as up to 80% of the sun’s rays can penetrate through light clouds.
Key Results were:
1 in 5 parents don’t realise their children’s skin is sensitive to sun, and over half of all parents surveyed are unaware that repeated sunburn can cause long lasting damage to their children’s skin.
77% of parents don’t think pink or sore skin necessarily means sun damage, and over 1/3 of parents are unaware about the damage caused by peeling, red skin or blisters.
Half of all parents don’t reapply suncream each time their children come out of the water – when their children’s skin is most vulnerable and 71% of parents wish there were long-lasting water resistant suncreams available for kids.
40% of parents don’t apply suncream on their children even if it is very sunny.
58% of parents underestimate the quantity of suncream required for an effective application.
1/3 of parents don’t realise that once opened, suncreams should be used within a certain period of time.
The majority of parents surveyed only apply suncream 2-3 times a day, even if their children are playing out in the sun all day.
When their kids get sunburnt, only 15% of parents worry that their children’s skin may be damaged.
NIVEA SUN has launched a new product, NIVEA SUN Swim & Play, so kids can have fun and stay protected in and out of the water for longer. The long lasting water resistant formula also contains dexpanthanol to help protect the skin from sea salt and chlorine. They have also launched a handy guide to the UK’s best beaches – www.nivea.co.uk/bestbeachguide
“Children’s skin is sensitive to sun damage so parents need to choose a higher Sun Protective Factor (SPF) for kids than they do for themselves, and apply it very liberally,” says Professor Antony Young from King’s College London. “Take into consideration their age and skin tone – children with fairer skin need higher protection and a baby’s skin is extremely sensitive to the sun.” Despite this advice, 70% of parents don’t consider their kid’s age or skin tone when using suncream, with many using the same SPF for all the family.”