“Pornification of children” is major political issue

A website should be in place within months, said David Cameron, to help parents complain about the pornification of their children as campaigners have dubbed it. A government commissioned review by Mother’s Union Reg Bailey, chief executive, recommended a review of the commercialization and sexualisation of the young.

Moves were backed by Mr. Cameron to also make it easier on mobile phones to block adult content, bar using youngsters to promote products and ban raunchy billboards that are located close to schools.

A summit will be held in October to review the progress and invited be Cameron will be magazine editors, advertisers, retailers, broadcasters, regulators and music industry chiefs. Steamy pop videos would allowed only to older teens and late slots on the television and magazines would be covered up on the shelves if they had sexualized covers; these are a few of the changes Mr. Bailey proposed.

There is also an option to request that adult material be banned from any new internet service for the home, mobile phone or laptop that should be introduced and also giving parents more say in the guidelines for TV watershed.

He hoped that his review would help give parents more voice in the regulation and tear down the wallpaper of sex that surrounds our youth today. Mr. Cameron welcomed the report and said in a letter that it was a great step forward for the protection of our children and in making a family friendly Britain.

The recommendations will be reviewed by ministers most do need action from regulators and business who would be held accountable in a transparent way.  What Mr. Cameron feels is vitally important and he is really keen about is getting a centralized tool for online where parents can report inappropriate products or material. Not only is it sensible but it is simple to introduce and relatively easy to do.

He feels the website could be running in good time to be able to get feedback from parents for the October meeting. The six month review used information from over 2,000 parents, 120 organizations and over 500 young people.

Regulators, broadcasters and businesses should do more to connect with the parents says Mr. Bailey it is not sufficient for them to work out how to judge acceptable form what people complain about. Communications regulator Ofcom and the Advertising Standards Authority said they would ensure that a sufficiently powerful voice would be held by parents.