New research shows that youngsters turn to their parents for alcohol advice

Research conducted by Drinkaware, an alcohol education charity, discovered that 10 year old children would first turn to their parents for alcohol advice. Young adults also admitted that their primary source of alcohol would come from their parents. The poll asked children and their parents questions about alcohol advice and consumption.

Drinkaware found out that 72% of children surveyed would approach their parents, while 50% reported that the last alcoholic drink they had was actually given to them by their parents.

83% of parents that took part agreed that it was important for them to talk to the children they had about alcohol. 32% of parents admitted that they weren’t sure about the effects that alcohol had on children, though they often allowed their children to experience alcohol at an early age.

The data collected shows that, in the instances where the young adult had experienced alcohol, the age which parents allowed them to drink it was approximately 14 years of age. Of the ones who had tasted alcoholic drinks, over half (55%) were with their parents when they had their last taste of alcohol.

The fact that 43% of the parents surveyed worried about their child’s friends influences, when it came to alcohol, and that 67% of children said they never felt as though they were encouraged to drink lots were amongst the additional findings.

The recent publication of the findings by Drinkaware coincides with the release of ‘Mumtank’ which aims to provide practical advice to parents about how to tackle talking about issues such as alcohol with their kids. The ‘Mumtank’ is to be the centerpiece of Drinkaware’s new campaign to encourage mums to talk about alcohol and its effects with their kids at an appropriate time.