New and unique website, was launched as a life-line to parents

Fundamentally Children is the brainchild of Dr Amanda Gummer, authority on child development, play and parenting and Lucy Gill, expert in children’s technology and e-safety.

Fundamentally Children, a new and unique website, was launched as a life-line to parents needing independent advice on child development, play and technology .

Behind this dynamic duo is a whole host of talented people, all dedicated to promoting the value of play. In total there’s 11 women working at Fundamentally Children (they are recruiting and men are very welcome, but currently it’s a female only workforce) all of which are mothers and between them they have nearly 200 years of parenting experience. If you are still wondering if those behind Fundamentally Children are equipped to give advice on parenting – read on. The statistics say it all.

22 successful potty trainings (1 currently in progress, good luck Chloe)
7,330 broken nights’ sleep
856 knees rubbed better
26 outbreaks of nits
17 hormonal teenager strops
1218 awkward questions answered
19 trips to A and E
3 broken hearts mended with ice cream and cuddles
2 university graduates
8 fussy eaters
9 naughty steps
43,800 bedtime stories
216 temper tantrums
5,200 pieces of artwork stuck to the fridge
177 birthday cakes made (37 bought!)
29 groundings
243 tv bans
1 unauthorised house party
Countless grey hairs made up for with…
70,800 bedtime kisses.