mifold the most advanced portable child restraint launches in the UK

Are you planning a trip away with the kids? Have you thought about how you will keep them safe when travelling in a taxi, car rental or in a family member’s car whilst away?

Long gone are the days of being charged extortionate prices to have a car seat added to your rental car or even worse, turning up to collect your rental car only to be told they do not have any car seats available. Not to mention, most taxis do not provide any sort of car seats for child passengers.

Luckily, parents can breathe a huge sigh of relief thanks to mifold – the Grab-and-Go Booster® seat. mifold is the most advanced, compact and portable child restraint in the world and has just launched here in the UK, meaning parents will now always have a safe solution for those journeys where a car seat is not available for their child.

mifold is more than 10x smaller than a regular booster seat so you can easily pop 2 or 3 of them in your suitcase or backpack. It is super lightweight, no heavier than a bottle of water, so can be carried with you at all times and despite its compact appearance mifold is mighty strong and sturdy so will not get damaged even if it ends up at the bottom of your suitcase.

How does mifold work? mifold’s team of top designers, engineers and industry experts have together revolutionised the way that a traditional child restraint works. Regular child restraints lift a child up to be in the position of an adult, whereas mifold does the exact opposite by holding the seatbelt down in a suitable position for a child. It’s that simple! With 3 belt guides, mifold adjusts the lap belt and shoulder strap to fit the child and accurately holds the seat belt on the hip bones and shoulder, offering the correct amount of restraint in case of impact. Taking less than 30 seconds to fit per child, mifold is safe, foldable and portable enabling parents and caregivers to use it in situations that current car seats on the market today are unable to accommodate.

Smaller than an iPad, mifold is so compact you can store it almost anywhere. This means that each of your children can have one with them at all times ensuring that they always have a safe way to travel, at home or abroad. You can even fit 3-in-a-row across the back seats of the smallest of cars. And for those 8-12 year olds who refuse to sit on a booster seat, mifold’s understated, slick and streamline design will be a huge hit, it is so discreet it will save the big kids from feeling ‘babyish’.

mifold is suitable for children from the age of 4 all the way up to 12 years.* And with approval according to the European regulation R44.4, mifold meets the highest legal standards for child restraint systems, so parents can rest assured that their child will never have to travel without a car restraint again.

mifold is now available in the UK from John Lewis and other selected retailers for £49.95.