Meccano, the timeless toy that has been a favourite for decades, has been named as one of this years 7 winners in the high profile and prestigious Slow Toy Awards. The winners were announced during a glitzy ceremony which was held in London’s Knightsbridge at Toy Kingdom within the world famous Harrods store.
Meccano’s Multimodels 15 Model Set walked away with a coveted Slow Toy Award, which are awarded by an expert panel to recognise the ‘real toys’ on the market that are well made, inspire the mind and provide children far more than the noise and flashing lights commonly associated with the toys of today.
Sue Barratt, Country Manager, Meccano (Toys) UK Ltd, says: “The real value of Meccano’s Multimodels range is implicit in the range name – the parts included in each kit build into not one, but a range of different creations. The really clever part is that once you’ve finished playing with one model, take it apart and build it into something new – using the same parts!
“Meccano Multimodels 15 Model Set challenges children’s problem solving capabilities, as well as developing manual dexterity and encouraging creative play. Models are only limited by your imagination – from a fully functioning digger with bucket to bulldozer, fighter jet, robot and helicopter.”
The judging panel comprised Kate Carter, the life and style editor at the Guardian online, Liat Hughes Joshi, parenting journalist and author of ‘What to Buy For Your Baby’ and ‘Raising Children: The Primary Years’, Angellica Bell and Michael Underwood, TV presenters, Annalise Quest, Director of Harrods Home and mummy blogger Nicola Hinchcliffe from ‘Monsters Funhouse’, tested the shortlisted toys with their children to determine the ultimate Slow Seven.
The Slow Toy Movement www.slowtoymovement.comis the creation of Thierry Bourret, a man whose unfaltering passion to campaign for change has secured the success of this cultural movement, which began in 2011. Frustrated by the annual ‘Christmas wish lists’ which included countless battery operated plastic toys that distract children with noises and lights, Thierry decided to alter the mind-set of those in the toy industry.
Thierry Bourret said: “The Slow Toy Movement and it’s awards seemed to have taken on a life of their own; not only has it engaged industry experts but our campaign has been mentioned in articles not only nationally but internationally too! It was my dream to have this level of appreciation for good quality, well-made toys that encourage traditional play and stimulate a child’s imagination and I am just overwhelmed that this is now a reality.”
Meccano Multimodels 15 Model Set includes 252 parts. RRP £22.99. Suitable for children aged 8 years and over. Meccano lets you build, play, deconstruct, reconstruct and play over and over again!