Launch of Mums Daily for the Digital Mum

As the digital mum continues to rise

As consumption of discounts news, content, and advice by mums’ is now bigger than ever.  Everything for mums on the web is now ready at Mums Daily will quickly and simply connect mums to the best news, opinion and blog sites that will be of interest to them.

Mums are even in total control of just what they see by easy personalization on the site to suit their needs and tastes on their desktop, smartphone or even on a tablet. It launches as 79% of mums say they want a website that brings everything they love to one easy to access place and 96% say they make online purchase items online.

“Mums Daily combines the resources of hundreds of mum and parenting oriented sites into one convenient place,” says Mums Daily Business & Marketing Director, Kate McQuestin.

“Instead of having to go from site-to-site to research something or to find out the latest information, visitors to Mums Daily can find it all with one simple click.” The Mums Daily network includes separate sites on children’s life stages from pregnancy through to teenagers, as well as lifestyle categories such as work, travel, fitness, style, recipes, at home, entertainment and competitions and deals.McQuestin said Mums Daily is a friend of a busy mum who wants to connect with premium content quickly and while ‘on the go’.

“We know 55% of mums browse the internet on their smartphone and 48% browse the internet on their tablet, so the ability to connect with a wide variety of sites on multiple devices quickly and easily is very attractive. When they get five minutes to them selves, we will connect them to their favourite news, lifestyle content and latest blogs.”

“We also give mums control of the site, so they manage what they see and can personalize the site to suit their taste and needs – whether it be a mum interested in getting the best family recipes, activities to entertain the kids or the latest fashion trends from across the globe.”

“Mums Daily delivers content instantly and really makes content more personal and accessible than ever.”

“With most mums visiting their favourite sites during TV prime time – 46% versus 25% in the morning – we will deliver a daily newsletter capturing the best content and brand offers that can be enjoyed at this time,” said McQuestin.

Mums Daily also launches today in Australia.