KidsCo! Want you to Save an Orang-utan

A competition has been launched by the international children’s channel KidsCo to make children aware of the world’s endangered species. The competition launched today, in collaboration with the WWF, offers the 10 winning children the change to adopt an Orang-utan.

They will get their own cuddly Boo toy, a book about Orang-utans, photographs, and an exclusive magazine for adopters. All children also get helpful tips for helping the environment and information on the many species that are now classed as endangered.

Viewers can enter the competition by visiting KidsCo’s website: http://www.kidscotv.tv/, and playing the Boo and Me game – ‘Boo’s River Clean Up’. They then need to answer the following multiple choice question:

What does Boo collect in the game?
a. Banana skins
b. Plastic bottles
c. Car tyres

The last day for entries is 6 July 2011. Winners will be picked at random and notified by email.

The competition ties in with the launch of KidsCo’s original production, Boo & Me, which follows the adventures of the mischievous orang-utan called Boo, Aiman and his cousin Yasmin.

Paul Robinson, Global CEO at KidsCo said: “Preserving the environment is an important aspect of KidsCo’s philosophy. By offering children around the world the chance to sponsor an orang-utan, we hope to help an endangered species whilst also educating them about environmental issues. We are thrilled to be supporting WWF; it is the world’s leading environmental organisation and is doing great work to help save endangered species.”

Diane Walkington, Head of Species at WWF-UK said: “A century ago, there were around 230,000 orang-utans in Borneo and Sumatra. But within the last decade alone, their numbers have fallen dramatically and only around 62,500 now remain in the wild. WWF is to working to protect orang-utan habitat, to restore damaged forest areas and to improve prevent the trade in live orang-utans, so it’s great that KidsCo has chosen to support our work on the issue.”