Kiddicare sponsor new ‘Up All Night’ comedy on ITV2

Starring Christina Applegate, Will Arnett & Maya Rudolph

Life’s all about balance, right? But throw into the mix a newborn baby, big job, stay-at-home husband and demanding boss and things can go a bit… eeek.

Kiddicare, the baby specialists, are proud to announce that they are to sponsor the hilarious new sitcom on ITV 2; Up All Night.

Showing on Monday nights at 9.30pm, the show stars Will Arnett, Christina Applegate and Maya Rudolph and is a creation of comic genius as they try to answer that age old question ‘can you really have it all?’.

Alison Lancaster ins the Chief Marketing Officer at Kiddicare, and she has said that Up All Night will resonate with those parents who have had to adjust to juggling work, life and babies. She added that they were delighted to be sponsoring a show that was both laugh out loud funny and captured how relentless parenting actually is.

Join the Twitter party

One of the most influential tweeters in the babysphere, Kiddicare will be hosting Twitter parties every Monday and inviting a series of ‘live chat’ experts to join the conversation. Sleep-deprived parents take note: on Monday 21st January 9.30-10.30pm specialist sleep consultant Dawn Kelly will be on hand with tips and techniques for getting babies into that elusive 7pm-7am routine. On Monday 4th February 9.30-10.30pm working mums mentor & back-to-work coach Jessica Chivers will be sharing tips on achieving the perfect work-life balance (she’s been there and done it!) Tweet @Kiddicare and join the #upallnight conversation.

Star babies

Look out for the promotional idents featuring a cast of adorable babies ‘chatting’ to each other in their highchairs. Don’t miss Kiddicare’s exciting competition coming soon to its social channels – your baby could be the star of the next TV campaign!

Have you seen the Up All Night trailer yet? You’re going to love it! Remember to set your series record for the show that everyone’s talking about: Mondays ITV2 9.30pm.