Holiday Swimming Academies Launched by First Choice

Last year, First Choice taught more than 7,000 children to swim on their family holiday. This summer, the tour operator is to launch its new Swim Academies, which aim to teach kids water confidence and vital skills in line with the ASA’s nationally recognised swim programmes.

The British Swimming Team’s success will inspire many a mini-Mark Foster or budding Rebecca Adlington, and with 92%* of children spending most of their time in the pool on holiday, the art of staying afloat and gaining confidence in the water is a vital skill to learn.

Available at all nine First Choice Holiday Villages, the Swim Acadamies will offer a range of swimming courses for children aged three and above, from beginner, through to novice and improver. All lessons will be taught by ASA qualified swimming instructors, in blocks of five 30 minute lessons, with no more than six children at any one time to guarantee each child gets the level of attention expected. All children taking part in group sessions can receive a Kellogg’s ASA Award, including a certificate and badge, plus a free Swim Academy goodie bag. Private one-to-one classes will also be offered for both children and adults looking to improve their swimming ability.

The Swim Acadamies provide an excellent opportunity to kids big and small to meet new friends, while being taught valuable water safety skills.

First Choice offers family holidays staying seven nights at the 4 Sun Holiday Village Algarve, one of the properties featuring the Swim Academy, from £1069 for a family of four, based on two adults and two children sharing on a self-catering basis, departing from London Luton on 14th May 2009.

Price includes one free child place,** return flights, accommodation, in-resort transfers, taxes/ charges and fuel supplement. Prices exclude all optional extras and insurance. Subject to availability, terms and conditions apply. For more information, visit or call 0871 664 9019.