Getting down to the nitty gritty of the head lice epidemic

While it may have been a lousy summer weather wise, it certainly hasn’t been as far as head lice are concerned.

The biggest infestation that Britain has ever seen has had thousands of parents reaching for The Nitty Gritty Comb to deal with these unwelcome visitors. The summer sun may have arrived only recently, but the nits have spread across the country like wildfire.

This epidemic was triggered by the damp and cool weather we had at the beginning of the summer and have now infested the entire country, being passed from one person to another in much the same manner as the Olympic torch did on its epic journey.

The problem is that head lice are becoming more and more resistant to the treatments used on them, leaving more kids and adults then ever itching to get rid of the blighters.

We are hoping for lots of hugging if our Olympic hopefuls win medals, but hugging someone is likely to involve head to head contact – exactly what head lice need to move on to a new host. There is one product on the market which is guaranteed to remove an entire head louse infestation – ‘live’ eggs included – quickly, safely and easily… the Nitty Gritty Comb.

‘Our stocks of the Nitty Gritty Comb did run dangerously low in June,’ says Amanda, one of the three mums responsible for the award-winning stainless steel design. ‘Our sales figures for this June were up nearly 100 per cent over last year’s, and we had to manufacture an extra 80,000 combs to meet the demand.’

‘We were very puzzled at first when our stockists started to tell us they were running out of Nitty Gritty Combs. But then we read this report in the London Evening Standard (July 13 2012):

Ian Burgess, director of insect research and development at the Medical Entomology Centre in Cambridgeshire, and the UK’s leading parasitologist, said: “We have had lots of damp weather and our studies suggest this has caused a higher level of lice than normal. The weather has also meant more children indoors and in close contact which has increased the speed at which the infestation has spread.

Chances are this is also being passed on from these children to their siblings and even their parents, who in turn can pass it on to their colleagues at work and fellow commuters. Lice have also built up some resistance to treatments such as pesticides, so the incidence of lice has risen dramatically over the past few generations.”

The Nitty Gritty Comb is on special offer for the summer, at only £6.70 inc. first class p&p exclusively from www.nittygritty.co.uk – and is also available from Boots, major supermarkets and over 12,000 UK family pharmacists.