Disney Junior, the multiplatform brand for children aged 2–7 years and their families, today sees the launch of a birthday gallery on its website, www.disneyjunior.co.uk. Birthday Book will allow parents to upload photographs of their children ahead of their special day as an online memento, with the photos of a lucky few going on to appear on Disney Junior itself.
To upload a photo to Birthday Book, parents or guardians can simply follow the instructions at www.disneyjunior.co.uk. Birthday images on the gallery will appear for the whole month in a special frame featuring Disney Junior’s most popular characters and a random selection will appear on air.
Birthday Book is the most recent addition to Disney Junior’s successful raft of digital initiatives, which includes the recently launched online destination Jake’s World, an immersive experience for children inspired by Disney Junior’s number one rating series, Jake and the Never Land Pirates, and Superbia, which offers young people the chance to enhance their experience and enjoyment of their favourite Disney Channel shows by creating avatars, decorating their own virtual rooms and visiting the virtual homes of their favourite Disney Channel characters.
Disney Junior’s animated and live action programming blend Disney’s unparalleled storytelling and beloved characters with learning, social and emotional developmental themes designed for children aged 2 – 7, to create a great co-viewing environment for children and families.